The Playboy Bunny and Contextualization
I see it all over the place. It’s on T-shirts, handbags, motorcycles, car windows and wherever else is fashionable. The image of the Playboy Bunny seems to be everywhere in Thailand these days. However, I suspect that most Thais are not aware that it is the official symbol of a well known pornography magazine. A young woman at church was wearing a stylish t-shirt with the Playboy bunny on the front and I asked her if she knew where the rabbit picture comes from. She replied, “No” and I explained that it is the symbol used by a well known pornography magazine in America. “Oh” she responded uninterestedly, “I didn’t know that”. I thought that perhaps I had been unclear in my explanation so I went on, “When Westerners see this rabbit picture they are reminded of a magazine with naked women in it. A pornography magazine.” She still seemed unconcerned that she had the logo of a porn mag emblazoned on the front of her shirt. “Why do you like the rabbit picture?” I inquired further. At this point, I might have guessed her reply. “It’s cute. I like it.”